Wil Armstrong, one of four Republicans vying for Colorado’s Sixth Congressional District seat, is taking his campaign to the airwaves for the first time.

In a TV spot that debuted today, Armstrong notes: “Professional politicians have lost touch with our priorities – raising a family, a better education for our kids, a strong economy with good jobs and a secure future for our country. We can change Congress by changing some of the resumes. We need more business experience back there. Not more professional politicians.”

Armstrong, a mortgage banker and the son of former U.S. Senator Bill Armstrong, is running against three “politicians” in the race to replace Rep. Tom Tancredo: Secretary of State Mike Coffman and state Sens. Ted Harvey and Steve Ward.

Armstrong campaign spokesman Jack Stansbery said the ad was targeted specifically at the 6th CD race, and wasn’t meant as a critique of other Republicans seeking or holding office. It plays to his candidate’s strength, he said.

“If you have the option of voting for someone with real world experience - someone with more of a business background than a political background - that's a pretty compelling contrast and pretty compelling message,” he said.

Stansbery estimated the initial cost for production and air time - on TV channels that largely serve the district - at $40,000.

The Coffman campaign has produced its own video spot, in which he bills himself as “a proven conservative leader who led Marines in combat during the first Gulf War and volunteered to serve again in Iraq."